For Brokers: Your Clients Are Asking About ICHRA. Turn That Into Revenue.
SimplyHRA helps brokers support clients who are exploring ICHRA without taking on all of the administration, compliance work, and employee-level enrollment support alone.
If your clients are curious about ICHRA but your team is not set up to operationalize every step, SimplyHRA can act as the infrastructure partner behind the scenes while you remain the trusted advisor.
If your clients are curious about ICHRA but your team is not set up to operationalize every step, SimplyHRA can act as the infrastructure partner behind the scenes while you remain the trusted advisor.
Support ICHRA Without Losing the Relationship
SimplyHRA gives brokers a practical way to support ICHRA opportunities without taking on all the administrative and compliance work themselves.
Keep your relationships strong
SimplyHRA is built to support brokers, not replace them. You stay connected to the client while we help handle the operational side of ICHRA.
Offload admin and compliance
We help with plan documents, compliance workflows, reimbursement operations, and support so your team does not need to build the process from scratch.
Nationwide enrollment support
Employees get access to licensed benefits specialists who can help compare and enroll in individual coverage across states.
Virtual card infrastructure
SimplyHRA supports the payment experience with pre-funded virtual card workflows that make premium handling easier for employees and employers.
Ongoing service and support
We stay involved after launch to help employers and employees with questions, updates, and ongoing administration.
New revenue opportunity
ICHRA clients can be a real revenue opportunity. When you bring SimplyHRA into the conversation, you stay the advisor and we handle the execution. Ask us about our partner model on your first call.
A Simpler Way to Support ICHRA Clients
SimplyHRA gives brokers a repeatable process for helping employer clients evaluate, launch, and manage ICHRA without building a whole new internal operation.
Step 1: Refer the Client to SimplyHRA
When a client starts asking about ICHRA, bring SimplyHRA into the conversation and we’ll help guide the employer through setup and plan design.
Step 2: We Handle the Operational Work
SimplyHRA manages administration, employee support, compliance workflows, and the mechanics behind premium payment support and reimbursements.
Step 3: You Stay the Trusted Advisor
You remain the relationship owner while we support the execution layer behind the scenes. SimplyHRA becomes your back office to call whenever you need support.
Step 4: Build a Stronger Offering
By having a real ICHRA answer when clients ask, you become more valuable and better positioned to help them through renewal decisions and fast adoption cycles.
Seamlessly integrate with your clients' existing payroll systems
and many more!
Built to Help Brokers Say Yes to More Client Scenarios
Most brokers already know ICHRA is coming. The question is whether you have a partner to operationalize it when a client asks. SimplyHRA bridges the gap so you can say yes with confidence instead of losing the conversation.
Before SimplyHRA:
After SimplyHRA:
Clients ask about ICHRA, but you may not have a turnkey way to support it.
You have a partner that helps operationalize ICHRA for interested clients.
Supporting ICHRA can feel admin-heavy and hard to scale.
SimplyHRA helps with administration, workflows, and ongoing support.
Compliance details can create friction for your team.
SimplyHRA supports compliance workflows and plan administration.
Employee-by-employee enrollment support may be difficult for your agency to absorb.
Licensed benefits specialists help support employee plan selection and enrollment.
A client exploring ICHRA can feel like a retention risk.
You stay involved in the relationship while SimplyHRA supports the execution layer.
You may have to say “not now” when a client wants a more flexible benefits approach.
You can say “yes” to more ICHRA conversations with confidence.
The payment and reimbursement workflow can feel unfamiliar or fragmented.
SimplyHRA provides virtual card and reimbursement support workflows in one experience.
Renewal conversations may stay focused only on rising group-plan costs.
You can bring a credible alternative into the conversation when clients need one.
Your team may have to build a custom process every time.
You get a more repeatable playbook for ICHRA opportunities.
ICHRA interest can feel like disruption.
ICHRA becomes another way to strengthen your client offering and stay valuable.
Proof That the Partnership Model Works
SimplyHRA helps employers and employees have a better benefits experience, which makes the broker relationship stronger too.
"I was nervous about losing my group plan but SimplyHRA's benefits specialist found me one within a week that allows me to keep my doctor while paying less out of pocket. The virtual card pays my premium on auto-pay."
Employee receiving HRA Benefits
"SimplyHRA has been the easiest way to get setup with ICHRA for myself and my team. I used their benefits specialist to find new healthcare plans and couldn't be happier as an employer and W2 employee."
YC Founder
"I hated having to deal with group plan drama every year. SimplyHRA empowered everyone on my team to manage their own healthcare while I set an annual budget. No more drama! Plus my accountant is happier."
Owner, Small Business
"We were paying extra with another tool that was really just using a spreadsheet. SimplyHRA makes administering ICHRA easy but the real value to me as an employee is the support I get managing my personal healthcare."
HR Manager, Small Business
Broker ICHRA FAQs
These are the questions brokers typically ask when deciding whether SimplyHRA is a fit for their clients and workflow.
Q. Do my clients have to change brokers?
No. SimplyHRA is designed to support brokers who want to help clients with ICHRA while staying part of the relationship.
Q. How does the partnership work?
When a broker introduces a client exploring ICHRA, SimplyHRA helps with setup, administration, support, and ongoing operational workflows.
Q. What support does SimplyHRA handle directly?
SimplyHRA supports plan administration, employee guidance, compliance workflows, and ongoing service so brokers do not have to manage every detail themselves.
Q. What kinds of clients are a fit?
SimplyHRA is generally a fit for employers looking for a more flexible alternative to traditional group coverage, especially small businesses and startups exploring cost control and employee choice.
Q. Is there a cost to become a partner?
Partnership details depend on the client scenario and how you want to work together. Contact SimplyHRA and we’ll walk you through the model, support scope, and next steps.
Still have questions?
Can’t find the answer you’re looking for? Contact us! We're here to help.
HRA blog, glossary, and more
Resources for employers and employees to learn more about HRA benefits.
Employee Benefits For Small Businesses in 2026: ICHRA Guide
Discover Employee Benefits for Small Businesses: modern HRAs like ICHRA and QSEHRA for cost control, choice, and ACA compliance. Get the step-by-step guide.
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IRS Form 8962: 2026 Guide to the Premium Tax Credit
Learn how IRS Form 8962 reconciles APTC with your final income to claim the Premium Tax Credit. Get a 2026 walkthrough, avoid errors, and file confidently.
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Section 105 Plan
Comprehensive guide to Section 105 Plans for small businesses: how ICHRA and QSEHRA work, tax benefits, compliance, and administration.
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Section 105
Comprehensive guide to Section 105, HRAs, tax advantages, compliance, and plan design for small businesses, HR teams, and employees.
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ICHRA Doesn’t Have to Threaten Your Book of Business
Schedule a short intro call and we'll walk you through how the partner model works, what clients we're a fit for, and how SimplyHRA helps you stay the trusted advisor while we handle the operational side.
Keep the client relationship strong.
Offload admin and compliance.
Support more ICHRA opportunities.
